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Juice Plus+ Newsletter July 2006

January 11, 2009

More of the
Nine Simple Steps
Prevention Plus+ Profile:
James M. Sears, M.D.
Dr. William Sears knows a lot about nutrition. He’s been a practicing
pediatrician for more than 35 years, and he and wife Martha have coauthored
more than 30 books on parenting and childcare. His advice
columns appear in both Parenting and Baby Talk magazines, and is one of the most popular websites on the Internet.
“We have a nutritional crisis in America,” Sears warns,“and we pediatricians are seeing the
consequences – things like high blood pressure, high blood sugar, and high blood cholesterol
– earlier and earlier in children.”
Sears believes that we need to make a healthy diet less threatening to people. “I’ve reduced
what I’ve learned about nutrition into Nine Simple Steps designed to help families break
through the clutter of nutritional information that’s out there.”
Step One: Shape young tastes.
“There are mothers in my practice that I call ‘pure moms,’” Sears
continues. “They never let a morsel of junk food enter their children’s
mouths. I followed these children over the years and noticed
that they weren’t sick as often, and didn’t have as many school and
attention problems. And when these ‘pure’ children went out into
the real world of birthday parties and junk food, they didn’t overdose.
“They had actually developed a taste for real, wholesome food.”
“You don’t have to be perfect,” Sears assures. “The occasional junk food is okay. But the
more you can start programming your children toward healthier eating in the early years,
the healthier they will be.”
Nine Simple Steps to
a Healthier Family Diet
(continued on the following page)
William Sears, M.D.
Step Two: Feed your family the right carbohydrates.
“Carbohydrates are not bad things,” according to Dr. Sears.
“We all need healthy carbs – young children especially. At least
50 percent of a child’s diet should be in the form of healthy
carbs – even more if they’re very active.
“Adults need plenty of healthy carbs, too.
“The key is to get good carbs, not bad ones,” Sears elaborates.
“Good carbs are packaged by nature: fruits, vegetables,
legumes, and whole grains. Bad carbs come from the factory.
The worst carbs are sweetened beverages.”
Step Three: Feed your family the right fats.
Dr. Sears adds that fats are not bad, either. “People of all ages
need a right fat diet, not necessarily a low fat diet,” he advises.
Sears believes that we don’t get enough right fats in our diets.
“The two main nutritional deficiencies that exist at all ages are:
1) fruits and vegetables and 2) omega-3 fats.” He confirms
that the best fats are found in seafood, especially wild salmon;
in healthy oils, such as flax oil and olive oil; in nuts and nut
butters; in seeds, such as sesame seeds and sunflower seeds;
and, in avocados.
“The less healthy fats come from animal fats,” he explains.
“The worst fats of all are hydrogenated fats and oils. These fats
come from the factory, where they have been processed and
chemically changed to make the food last longer.”
Step Four: Feed your family grow foods.
Grow foods are whole foods: fruits, vegetables, legumes; whole
grains; nuts; yogurt; eggs; healthy oils. These foods share one
important thing in common: they come from nature, not
from the factory.
Dr. Sears uses the term grow foods with children “because they
equate it with things that they want to do: running fast,
getting bigger, getting stronger, getting smarter.” He suggests
that parents emphasize grow foods in the family diet with
what he calls traffic light eating.
“Green light foods are go-for-it foods, anytime foods. Those are
the fruits, the vegetables: all those grow foods that we find in
nature. Then there are the yellow light foods – the sweet treats,
the desserts. These are sometime foods. Finally, we have the
red light foods. They are no-time foods. The red light food
says, “Stop! Can you make a healthier choice?”
Step Five: Raise a grazer.
Sears is also a big fan of grazing – “eating small, frequent
‘mini-meals’ throughout the day instead of gorging on big
meals,” he explains. “Children are meant to graze. People of all
ages are healthier when they graze. Studies have shown that if
we break our eating up into five or six mini-meals instead of
three big meals, we tend to put on less extra body fat.”
Step Six: Start the day with a brainy breakfast.
Dr. Sears is a huge proponent of a healthy breakfast. “Breakfast
sets the nutritional tone for the day,” he asserts. “The brain
does not store energy so it requires a steady supply. Sending
your child off to school without a healthy breakfast is like driving
your car off to work with an empty fuel tank.
“When children skip breakfast or have a junk carb breakfast,
they simply run out of gas around mid-morning,” he continues.
“It’s no wonder children get labeled as having learning and
attention problems.”
Step Seven: Feed your family lots of fruits
and vegetables.
“Remember how grandmother told you to eat your fruits and
vegetables?” Sears asks. “Well, she was nutritionally correct.
Fruits and vegetables are natural grow foods. They have the
right carbs, the right fats, fiber, protein – they are the total
nutritional package.”
Sears encourages us to think of fruits and vegetables as
“nature’s pharmacy.” “They contain phytonutrients that help
make us healthier, so it’s very
“You don’t have to be perfect. The occasional junk food is OK.”
(continued on next page)
Home: Aliso Viejo, CA
Medical Specialty: Pediatrics.
Private practice with his father
and two brothers in Capistrano Beach, CA.
Education and Training: Earned his medical degree at St.
Louis University School of Medicine in 1996. Completed his
pediatric residency at Northeastern Ohio University College of
Medicine, Tod Children’s Hospital in Youngstown, Ohio in
Faculty Position: Currently a member of the teaching faculty
at the University of California-Davis School of Medicine.
Accomplishments: Active contributor to Coauthor
of The Premature Baby Book, The Baby Sleep Book, The
Baby Book – Revised Edition, and the just-released Father’s First
Steps – Twenty-five Things Every New Father Should Know.
Featured on’s Ask The Experts and has written
for Parenting magazine. Has appeared on NBC’s Today and the
PBS parenting series Help Me Grow.
Professional Passions: Spreading the word about the vital role
nutrition plays in a variety of medical and behavioral problems.
Actively supporting Attachment Parenting by helping
parents with attachment alternatives to “hands-off ’” parenting.
Personal Passions: Endurance cycling, sailboat racing; musical
theater with actress/ballerina daughter Lea; family (including
wife Diane and son Jonathan).
Health Advice: “Parents
struggle to get their kids to eat
well. They offer all the good
stuff: fruit, veggies, fish,
whole grains…but if the kids
don’t want to eat it, the battle
is lost. I try to give my young
patients a motivation to eat
healthy food. I ask about hobbies
and activities, then link
them to nutritional principles:
running faster for the little
athletes, better flexibility for
the dancers, stronger muscles
for the superheroes.”
Why he recommends Juice
Plus+®: “Since I’m exposed to
sick kids every day, parents ask
me how I stay so healthy
myself. I tell them my three
keys to good health are regular
exercise, lots of hand washing,
and taking Juice Plus+®. Juice
Plus+® is a great way for both
kids and adults to get more of the whole food nutrition they
need from fruits and veggies.”
Prevention Plus+ Profile:
James M. Sears, M.D.
“My three keys to
good health are
regular exercise, lots
of hand washing,
and taking
Juice Plus+®.”
Dr. James Sears is one of the
many health professionals speaking
to audiences around the
world as part of our Juice
Plus+® Prevention Plus+ Health
Education Series. If you’d like to
attend a Prevention Plus+
Seminar in your area, ask your
Juice Plus+® representative or
call our Juice Plus+® information
line at 1-877-JUICEPLUS
important to eat a wide variety of fruits and vegetables that contain a wide variety of
Step Eight: Take your children to the supermarket.
Sears sees the supermarket as a giant nutritional classroom. “Take advantage of it
by taking your children grocery shopping,” he recommends. “Kids love to be
active shoppers.
“Start by sitting down with your child and making a shopping list full of
grow foods,” he suggests. “When you get to the supermarket, look together
for the healthy foods. Go to the cereal aisle and have your child pick out
the cereals that have the ‘right’ carbs on the label. Have her (or him) pick up
a loaf of white bread in one hand and a loaf of 100 percent whole-wheat
bread in the other and compare them.”
Step Nine: Add Juice Plus+® to the family diet.
“In an ideal world there is no substitute for eating real, whole
foods,” Sears concurs. “But the fact is that we don’t live in an
ideal world nutritionally.”
That’s why Dr. Sears recommends Juice Plus+®.
“Juice Plus+® contains the nutritional essence of 17 different
fruits, vegetables, and grains, conveniently packaged in little
capsules. It’s like an insurance policy to make sure you get
more of the nutrition you need from fruits and vegetables.”
Like many physicians, one of the things that impressed Dr.
Sears about Juice Plus+® was the quantity and quality of clinical
research. “Most companies spend a lot on advertising and
not very much on basic research,” he reminds. “Juice Plus+®
is just the opposite: little on advertising, a lot on research.”
What has most impressed Dr. Sears, however, is what he has
seen in his own practice. “I took children who had terrible
eating habits and were sick all the time and put them on Juice
Plus+®,” he remembers. “Their moms would come in later
and say, ‘You know, Dr. Bill, something surprising happened.
After my child started taking Juice Plus+®, she started to eat
more fruits and vegetables, too.”
Sears concludes that it’s a matter of metabolic programming
– “…that process of shaping young tastes,” he declares.
“When you give the body all this nutrition from fruits and
vegetables, it says, ‘Wow, that’s really good for me! Give me
Dr. Sears’ wants his Nine Simple Steps to make a difference in
every family’s health, because “the best gift you can give your
children is the gift of health.”
But he points out that health is an important gift to give ourselves,
too. “We all try to plan for our financial retirement,
but too many of us forget to plan for our health,” he laments.
“These nine simple steps form a solid foundation for a retirement
health plan – or a great health plan for any age.
“It’s never too late to get started.”
Learn even more about Dr. Sears’ Nine Simple Steps to a
Healthier Family Diet on his new audio CD of the same name.
Ask your Juice Plus+® representative for a free copy.
Nine Simple Steps to a Healthy Family Diet (continued from page 3)

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