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Juice Plus+ Newsletter Summer/Fall 2008

January 11, 2009

THE HEALTH & WELLNESS NEWSLETTER FROM THE MAKER OF JUICE PLUS+® • SUMMER/FALL 2008
Inside…
More Juice Plus+®
Children’s Health Study
Results
Prevention Plus+ Profile:
Pamela Benitez, M.D.
Healthier, Happier Kids
It just makes sense that adding more nutrition from fruits and vegetables
to our diets every day should have a positive impact on our health
and wellness. Some 13 independent clinical studies conducted on Juice
Plus+® by leading university and hospital based investigators (and published
in peer-reviewed professional journals) have demonstrated that
fact – and 11 more clinical studies are currently underway.
For the past seven years, NSA has also been conducting a comprehensive
ongoing health survey called the Juice Plus+® Children’s Health
Study to help us better understand just how these clinical benefits
translate – both directly and indirectly – into real world benefits for Juice Plus+® customers.
Results to-date show that Juice Plus+® is making a very real difference in the lives of both the
children and the adults who take it.
“We’ve received survey responses to-date representing more than 200,000 study participants –
over 100,000 adults and 100,000 children ages 6-18,” advises Linda Cole, who serves as
Executive Director of the Juice Plus+® Children’s Health Study. “They tell us that just about
everyone sees benefits of one kind or another when they take Juice Plus+® – and that the longer
you take Juice Plus+®, the more benefits you’re likely to see.”
1. Both children and adults become more aware of their own health and wellness when
they take Juice Plus+®.
Specifically, 82% of children and 83% of adults reported this observation on their initial
surveys – based on their experiences after only a few months on the product.
“This may seem an obvious outcome, but that makes it no less important,” Cole suggests. “To
begin making changes in your (and your child’s) diet and lifestyle, you must first be aware of
the types of changes you need to make and the importance of making those changes.”
Cole elaborates: “While clinical research has shown specifically what
Juice Plus+®:
Making a Difference
(continued on next page)
Linda Cole
SUMMER/FALL 2008 • THE HEALTH & WELLNESS NEWSLETTER FROM THE MAKER OF JUICE PLUS+®
the added nutrition provided by Juice Plus+® can do, responses
to this question indicate what the decision to take Juice
Plus+® can mean. Getting added whole food based nutrition
from 17 fruits, vegetables, and grains every day doesn’t make
you more aware of your health and wellness. But the process
that you go through to decide to take Juice Plus+® – and to
continue taking it – usually does.”
That’s why NSA takes a broader, health education approach to
sharing Juice Plus+® with others. “We hope that even those
people who don’t choose to buy our product will at least learn
more about good nutrition – and the particular importance of
whole food nutrition from fruits and vegetables to overall
health and wellness,” Cole observes.
2. Both children and adults start making better food
choices when they take Juice Plus+®.
“There are two components of making better food choices:
eating more of the ‘good stuff ’ and less of the ‘bad,’” Cole continues.
“We see both in our Health Study results.”
Some 53% of adult survey respondents said their children
were eating more fruits and vegetables within 4-8 months of
taking Juice Plus+® – a number that increased to 70% after
three years (the full duration of the study). They reported an
even greater impact on their own behavior, with 64% of adults
eating more fruits and vegetables within the first several
months and 79% after three years.
Similarly, about two-thirds of both children and adults in the
study reported eating less fast food and/or drinking fewer
soft drinks and other high-sugar beverages after only a few
months. That number rose to 79% for both after three years.
3. Both children and adults start to “perform better” in
their everyday lives when they take Juice Plus+®.
“Improved nutrition is less an ‘end’ in and of itself than a
‘means’ to a far greater end – living a happier, healthier, and
more productive life,” says Cole. “Results from the Children’s
Health Study provide tangible evidence of this.”
For starters, 49% of adult respondents reported that their
child was missing fewer days of school for health-related reasons
within several months of starting to take Juice Plus+® – a
number that increased to 67% after three years. Adults report
that they themselves were missing fewer days of work thanks
to either their own or their child’s improved wellness: 46%
after 4-8 months, 62% after three years.
As shown in the table on the back page, the survey provides
even greater insight into the impact of taking Juice Plus+® on
the daily “performance” of children – in the classroom, on the
athletic field, and in other aspects of their lives. “Parents are
reporting that adding Juice Plus+® to the family diet really
does make a difference,” Cole concludes.
4. Both children and adults show other signs of improved
health and wellness when they take Juice Plus+®.
“The Juice Plus+®
Children’s Health
Study asks about relative
changes in two
broad, logical indicators
of improved health
and wellness in both
children and adults:
whether they are going
to the doctor less often
(or not) and whether
they are taking less
over-the-counter and
prescription medication
(or not).”
Survey results suggest what you would expect of people taking
positive steps toward better nutrition. Almost half (49%) of
children and 38% of adults reported that they were taking less
over-the-counter and prescription medication after 4-8
months on Juice Plus+® – percentages that increased to 67%
of child participants and 53% of adult participants after three
years. Similarly, 56% of children and 44% of adults reported
making fewer doctor’s visits after several months on
“More than 90% of survey respondents reported a positive benefit of some
kind within a few months of starting to take Juice Plus+®.”
SUMMER/FALL 2008 • THE HEALTH & WELLNESS NEWSLETTER FROM THE MAKER OF JUICE PLUS+®
Prevention Plus+ Profile:
Pamela Benitez, M.D.
Juice Plus+® – increasing to 74% and 61%, respectively, after
three years.
The Bottom Line
“Not everyone sees the same results from taking Juice Plus+®,”
Cole explains, “because everyone is different. People’s body
chemistries and genetic makeups are different. Their environments
and levels of stress are different. And even the same person
responds differently to changes in diet and lifestyle at different
ages and stages in life.
“But here’s the bottom line,” she continues. “More than 90%
of survey respondents reported a positive benefit of some kind
within a few months of starting to take Juice Plus+® – and
almost 100% (97% of children, 98% of adults) reported a positive
benefit after three years.”
To put these results into proper perspective, Cole stresses the
differences between the clinical research and the survey
research conducted on Juice Plus+® – and makes the point that
both have their place.
“Randomized, double-blind, placebo-controlled clinical investigations
study Juice Plus+® under carefully controlled conditions
in an effort to isolate specific, measurable impacts that
Juice Plus+® has on the physiology of those who take it,” she
explains. “This tight scientific discipline forces investigators to
study smaller numbers of people over shorter periods of time.
“A health survey such as the Juice Plus+® Children’s Health
Study allows us to learn from much
Home: Royal Oak, Michigan
Medical specialty: General Surgery, specializing in the treatment
of breast cancer and other diseases of the breast.
Education and training: Graduated from Albany Medical
College in Albany, New York in 1978. Completed residency in
General Surgery at University of Michigan Hospitals – Ann
Arbor in 1983. Board certified by the American Board of
Surgery since 1984.
Current positions: Practices at the Rose Cancer Center of
William Beaumont Hospital in Royal Oak. Serves on the
medical staffs of William Beaumont Hospitals in Royal Oak
(since 1988) and Troy (since 1991).
Faculty appointments and academic positions: Director of
Resident Education for Breast Surgical Services, Department
of Surgery, William Beaumont Hospital – Royal Oak (2006-
07). Assistant Professor (1983-88) and Clinical Assistant
Professor (1988-96), Department of Surgery, Wayne State
University in Detroit, Michigan.
Publications: Numerous articles on breast cancer in such publications
as Cancer, The American Journal of Surgery, Journal of
the National Cancer Institute, and Journal of Clinical Oncology.
Key personal accomplishment: Co-founder and Medical
Director of the Shades of Pink Foundation, which provides
temporary financial assistance to women experiencing financial
distress as a result of a breast cancer diagnosis. Has trained
for and participated in six Breast Cancer 3-Day 60-mile walks.
Health perspective: “We need to change our focus on what
food will do for us. Food is not just for calories and energy.
Food is for prevention. The scientific literature has told us for
a long, long time that fruits and vegetables are the most important
fuel we can put in our bodies to make a difference in
terms of prevention and health.”
Health advice: “Lifestyle issues are a matter of personal choice.
You are in control. You have choices. Make good ones.”
Why she recommends Juice Plus+® to her patients: “Good
nutrition is so important in strengthening the immune and
cardiovascular systems. A diet rich in fruits, vegetables, and
whole grains has been proven to make a difference. Juice
Plus+® provides added nutrition from a broad spectrum of
fruits, vegetables, and grains.”
Dr. Pamela Benitez is one of the many health professionals speaking
to audiences around the world as part of our Juice Plus+® Prevention
Plus+ Health Education Series. If you’d like to attend a Prevention
Plus+ health talk in your area, ask your Juice Plus+® representative
or visit our website at http://www.JuicePlusEvents.com.
(continued on last page)
“Food is not just for calories and energy.
Food is for prevention.”
SUMMER/FALL 2008 • THE HEALTH & WELLNESS NEWSLETTER FROM THE MAKER OF JUICE PLUS+®
Improved Nutrition + Healthier Lifestyle = Healthier, Happier Kids
Respondents to the Juice Plus+® Children’s Health Study report that children taking Juice Plus+®
show improved performance in the classroom, on the athletic field, and in other important aspects of their lives.
larger numbers of people under ‘real world’ conditions over a
longer period of time.”
What have we learned overall, according to Cole?
“First, that nearly 200,000 people have now reported positive
health and wellness benefits when they take Juice Plus+®.
“Second, that Juice Plus+® – in addition to its specific, clinically
demonstrated benefits – serves as a catalyst for other
important changes in diet and lifestyle that have profound
effects on how happily and healthily both children and adults
live their everyday lives.”
For more information about the Juice Plus+® Children’s
Health Study – including summaries of results for both children
and adults – visit http://www.ChildrensHealthStudy.com.
Juice Plus+®: Making a Difference (continued from previous page)
Parents reported:
after 4-8 months of after 3 years of
taking Juice Plus+® taking Juice Plus+®
Improved academic performance 46% 61%
Improved ability to concentrate and pay attention in school 45% 60%
Improved self-image and self-esteem 43% 61%
Increased physical activity 55% 71%
Increased participation in organized extracurricular sports/athletic activities 43% 59%
Increased participation in other organized extracurricular activities 36% 52%
Increased participation in personal hobbies or pastimes 39% 52%
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