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Why People Need Juice Plus+® More Than Ever

April 5, 2011

We all know that these are challenging economic times. While there are many positive signs of economic recovery, the official jobless rate is still hovering around 10%. Most families have been forced to cut back and trim their budgets. And yet, sales of dietary supplements rose 6.5% in 2010 over 2009! It is now estimated that fully two-thirds of adult Americans regularly take some type of dietary supplement. When asked “Why?” the most common response is, “Because I know I don’t eat as healthy as I should.”

People see supplementation as a hedge against a less than-perfect lifestyle. It appears to make sense. In times like these who can afford to get sick? The Centers for Disease Control and Prevention in 2008 estimated that the average cost of a doctor visit was $174.00; an average prescription over $54.00; the average OTC medicine $25.00; and the cost of a day of work missed $150.00.That’s a lot of money that can really add up for a family.

When people say they take supplementation because they don’t eat right, what are they really saying? We know, don’t we? We know that the single biggest deficiency in the modern diet is the low regular consumption of fruits and vegetables. In fact, the newest Dietary Guidelines for Americans, published at the end of 2010 by the USDA and the U.S. Department of Health and Human Services, now recommends 9 – 13 servings of fruits and vegetables daily. The average American does not get anywhere close to the recommended amount. We need something to fill the gap. What Americans really need to supplement their diet is Juice Plus+®!

First of all, Juice Plus+® is a whole food based product made from juicing a wide variety of nutrionally dense fruits and vegetables. Secondly, it is backed by almost 20 independent, published, peer-reviewed clinical studies conducted at some of the best universities and research centers all over the world. These studies show that Juice Plus+®delivers many of the same type o f health benefits that people get from a diet rich in fruits and vegetables:

* Increased levels of antioxidants in the body
*Reduction of oxidative stress
* Support of a healthy immune system
* Protection of DNA
* Improvement of key indicators of cardiovascular wellness and more recently:
* Positive impact on markers of chronic inflammation
* Improvement of several markers of skin health
* Reduction of days with moderate to severe cold symptoms

No other name brand nutritional support product can make these statements, because none has ever had this quantity and quality of scientific research behind it. I know because I have the privilege of serving on the Board of Directors of the Council for Responsible Nutrition(CRN) in Washington, D.C. CRN is the leading trade association in America for the Dietary Supplement Industry. All of the leading companies in our industry are members, Vitamin Shoppe; direct sellers, like Amway/Nutralite, Shaklee and NuSkin, ingredient manufacturers like DSM, ADM, Bayer and BASF. CRN works with the U.S. Congress, the FDA and the FTC to:

1. Improve the manufacturing and quality standards of our industry,
2. Help increase consumer confidence in our products, and
3. Create an environment which allows member companies to operate with reasonable legislation and regulation.

A big factor in the credibility of CRN is that they are committed to science. But one of the biggest challenges others in the industry have is trying to demonstrate the efficacy of their retail products through credible, independent, peer-reviewed published clinical research.  In fact much of CRN’s public relations efforts are devoted to defending research on vitamin/mineral ingredients that did not achieve a positive result. None of the other member companies have science that compares to that of Juice Plus+®.

We are all so fortunate to be part of a company that is having a positive impact on the lives of people all over the world. Juice Plus+® really is making a difference in the health of families world-wide. Here is just a sample of benefits reported to the Juice Plus+®Children’s Health Study, based on over 150,000 responses after 4 – 8 months of Juice Plus+®:

This data translates not only to healthier families and better quality of life, but also represents a tremendous savings of real dollars to these Juice Plus+® families.  Juice Plus+® really is what America needs to bridge the most glaring gap in our diets.

Through the Juice Plus+®products, NSA offers people scientifically proven benefits and hope of a better quality of life. We can all be proud of the fact that we work for a company that is making a difference. We all play an important role in providing the nutritional support that people need today more than ever before:  Juice Plus.

By John Blair
The Grapevine, March 2011

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